Brand Zero

Brand foundation & product catalogue

Set up a new brand with its visual identity, voice, and SKU convention — or add products to an existing brand's ideated catalogue.

Your brands

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New brand
1
Brand basics
2
Visual identity
3
Brand voice
4
SKU convention
5
Review & save

Brand basics

Brand identifier, name, logo, and the markets you sell in.

Short prefix used across all pipeline outputs and report IDs
PNG with transparency preferred. Displayed in all pipeline report headers.
🇦🇺 AU
🇺🇸 US
🇬🇧 UK
🌐 Global
Step 1 of 5

Visual identity

Colours and fonts that skin all pipeline outputs for this brand.

Colours
Fonts
Live preview
Your Brand Name
Product validation pipeline · FoundryClaw
Step 2 of 5

Brand voice

These fields contextualise all Claude-generated copy and positioning analysis for this brand.

Describe your brand voice in a phrase or short sentence.
Complete: We make ___ for ___ who ___.
Comma-separated. Terms that feel like the brand.
Comma-separated. Terms that feel off-brand.
Step 3 of 5

SKU convention

Define how Product IDs are structured for this brand. All product entry validates against this.

Brand prefix
Product lines
Line nameAbbr
Number format
### (001, 002…)
## (01, 02…)
Suffixes (optional)
CodeMeaning
Pattern
[PREFIX]-[LINE]-[###]
Examples
Add product lines to see examples
Step 4 of 5

Review & save

Check everything looks right, then save to Airtable.

Step 5 of 5
SC
Brand
BRAND ID
Ideated catalogue
Product IDNameLineMSRPStatusScore
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